Project Overview

The idea behind the SavingsEdge program was to incentivize small to medium businesses to enroll and not only use their Corporate Visa cards more often, but to also have their employees use it too in order for the cardholder to maximize the program’s benefits.

Visa SavingsEdge Direct Mail Pieces

The concept varied throughout the campaign, touching on different points of concern for smaller businesses. From “unlocking savings” and creating the analogy of the credit card being an employee that “works for you”, to a very visual list of benefits, each mail piece shows how the cardholder just needs to enroll in the program to gain the additional benefits when using their Corporate Visa card.