Project Overview

When Mercedes-Benz brings a new model to market, it’s no small deal. Virtually every form of advertising is made use of to maximize reach. While print media does its part to build suspense and tease the public with beautiful imagery, it’s the interactive elements that really allow fans and potential owners to get insights into the ‘nuts and bolts’ of what makes the new model safer or smoother, more exciting or best-in-class.

Tablet Video/Image Gallery

This rich media tool allowed users a detailed look at the interior, exterior and guts of the new C-Class sedan, in both portrait and landscape modes. There were also videos and a sign-up form to take a test-drive in your area.

Banner Ad Campaign

A large online awareness campaign ran in tandem with print and out-of-home to peak interest and build suspense in the weeks before the C-Class was available to purchase. Website take-overs, specifically targeted ad placements and rich media experiences succeeded in educating and exciting viewers.

Dealership Lead Generation Microsite

This particular use of rich media took users of all screen sizes through a curated visual highlight list of what makes the C-Class distinctive. At the end of the tour, the user could fill out a short form to book a test-drive, locally, giving the nearest dealership automatic lead generation.