With sub-brands like Billy Bee, Clubhouse, Kitchen Basics, Thai Kitchen and more than 100 different Gourmet Spices, it’s no wonder McCormick Canada decided it was time to bring them all together under the umbrella of one corporate website, along with information about the Canadian branch of this international company, and a national careers listing to boot.
The goal was to bring to life the familial bond associated with McCormick’s products. One would be hard-pressed to check their spice rack without seeing anything of theirs. We all grew up with their products and as a result it has become a generational tie between parents and children at the dinner table. After all, McCormick has been in business 125 years.
The website gave McCormick an opportunity to express their values and their commitment to consumers, as well as a glimpse into their interesting history. Additionally, a page was created for each of their sub-brands offering product details and links to individual product sites.