Project Overview

It only makes sense that Microsoft, with its massive proprietary reach, would offer an advertising solution for brands looking to connect with their various target markets simultaneously, across multiple platforms. By leveraging proprietary data sources such as MSN, Bing, Skype, Windows and Outlook, Microsoft provides targeting solutions that enable brands to reach these valuable audience segments.

In order to create awareness around the launch of this Microsoft program, we took the raison d’etre of targeted advertising and applied it to the very people that would be using MS Advertising to reach their own target audiences; Media Buyers.

By pointing the message at Canadian Media Buyers themselves, the campaign became a proof point that this method of advertising works. Using everything from Zoom video ads, mirror clings, print ads, coasters, and rich media, we were able to hit Media Buyers where they worked and lived to successfully create positive awareness with the group that meant the most; the ones who would recommend MS Advertising to their brands.

Zoom Video Advertising

These Zoom video ads were placed in bars and restaurants that Advertising and Marketing professionals frequented. The models in the advertisements were actually the executive team at MS Advertising, furthering the message by showing that the team not only stood behind their product, but were also passionate about the various brand channels used to connect with consumers.

Mirror Cling and Print Ad Examples

A handful of different targeted messages were used in mirror clings, coasters, print ads, billboards, and rich media banner campaigns in order to reach even smaller and more specific Media-Buying segments within the Marketing arena.