Project Overview

The world’s oldest society of explorers, scientists, and adventurers, The Explorers Club and its members have dedicated themselves to the tireless pursuit of new frontiers since 1904. Through their expeditions, the Club’s members have pushed the boundaries of human discovery to the world’s tallest peaks, its deepest depths, its farthest reaches, and to the stars themselves.

Kensington Tours partnered with the Explorers Club to create one-of-a-kind, life-changing experiences for the most discerning adventurer. Steeped in mystery and offering terrific bragging rights, this campaign needed to appeal to active adventure-style travellers and had to look worthy of its hefty price tags by properly conveying the message that you’ll be walking in history’s footsteps, guided by recognized experts in the field.

Creative Direction: Evan McMenemy
Art Direction: Tiffany Fairweather, Andrew Brennan, Sarah Neville
Copywriting: Steve English

Travel made by explorers for explorers

Connecting customers with extraordinary places, the Explorers Club Collection brings you to the world as you’ve never seen it before. Whether it’s living for a time with a tribe of New Guinea’s head-hunters or experiencing sub-orbital flight in the Russian cosmonaut program, each of these itineraries is a hand-crafted, customizable trip-of-a-lifetime.

Explorers Club Video Content

Videos were created to further explain our partnership with the Explorers Club, the collection itself, what makes the itineraries unique, and to inject an aspirational appeal in our audience to help sell these high-end itineraries.

Explorers Club Collection Brochure

In addition to advertising, a series of deliverables were created to support the product and sales teams; webinars, banner ads, eblasts and a brochure, the last of which is shown above. With extensive attendance at travel and consortia conferences, this type of collateral is a constant requirement.

Explorers Club Collection Print Advertising

Here are just a few of the print ads built to inspire the adventure travel audience segment and create aspirational interest in the collection of itineraries. Each one illustrates our unique selling points as well as focusing on seasonality and speaking properly to the reader’s market segment.