Project Overview

After seeing the results of an exhaustive marketing analysis, Travel Edge decided that the best way to improve business further involved a full rebrand, which gave me and my team an incredible opportunity to elevate the public’s perception of the company by revisiting the brand from the ground up, starting with brand purpose foundational work to fully understand who we are, what we do and how we see ourselves as a corporate entity.

Once the foundational layers were in place, we could begin to start fleshing out how we should change as a brand, in order to speak properly to our core audience as well as how we should look, feel and act to better convey our key messaging.

Below are a few of the many pages that made up our Brand Purpose documentation as well as the final Brand Guide that captures the how-to’s of working within the Travel Edge family of brands. A very exciting project, but one ends up hating both Post-its and Sharpies pretty damn quickly!

Creative Direction / Art Direction: Evan McMenemy
Copywriting: Steve English